Launched in 2007 in Hong Kong, YACHT STYLE integrated platforms today offer a unique print, digital and events partnership to target boat and luxury brand enthusiasts in key markets across Asia. Bimonthly since the start of 2019, the publication is delivered directly to boat owners, captains, selected HNWIs and UHNWIs.
It is featured at leading yacht clubs and marinas. At boat shows. In First and Business Class lounges, and private jet airports. Financial institutions, luxury hotels and resorts ask for copies. Even The World, that remarkable 196m vessel for the super-wealthy, requested deliveries.
Our highest circulations are in Asia-Pacific’s two prime financial centres, Hong Kong and Singapore, where many regional UHNWIs live or keep offices. We also have presence around Asian countries e.g Thailand, Malaysia, Vietnam, Indonesia, Philippines and UAE. Places that are natural yachting playgrounds for regional elites and for an emerging category of wealthier local people. Our reach extends to online subscribers well beyond Asia-Pacific.
Content showcases the ultimate in yachting and lifestyle experiences. From exclusive stories covering the latest yachting news, reviews, regattas and events, to high-end fashion, luxury goods and travel.
Content is the core around which YACHT STYLE’s extensive online, social media and exclusive events activation’s are conducted. We have large, verifiable followings on social media, and run nautical lifestyle events such as the Rendezvous series as opportunities arise.
As part of cost-effective, targeted ad campaigns, we offer individually-tailored consultancy services including branding and positioning that span a spectrum of possible needs, from advice on agents and marketing, and relaying breaking news, to direct contact with potential buyers or charterers.
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