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We are a premium media and events company that connects UAE affluent and brand-conscious consumers through their chosen lifestyle activities.

OUR TEAM

Our multi-cultural and highly skilled team produces the best results as we carefully listen to and understand our client’s goals and vision.

Sherry Faller

Managing Director

Sherry Faller is an accomplished Public Relations, Media, and Marketing strategist with a career spanning over 15 years in China. Her professional journey began in Shanghai, where she worked with top media companies, both in traditional and digital media, honing her expertise and gaining a deep understanding of the Chinese market.

Her career took a pivotal turn as she assumed the role of Sales and Marketing Director for a luxury media and events company, focusing on fashion and luxury sectors. This experience equipped her with an in-depth knowledge of the industry and paved the way for her next chapter. Sherry’s entrepreneurial spirit led her to Hong Kong, where she established her own PR company, catering to luxury brand clients. Her extensive experience allowed her to build valuable contacts and a strong client base, achieving remarkable results which allow her to penetrate the Middle Eastern market. This background uniquely positions her to navigate the dynamic and ever-evolving world of luxury and media.

anthon garcia

partner | Editor in chief

Anthon is an award‐winning journalist and communications professional. His work has been recognised by the International Public Relations Association for excellence in PR as well as the International Association of Business Communicators for outstanding copywriting. He has practiced his profession in key markets around the world, such as New York, Hong Kong, Manila and Dubai where he is now based.

He has worked in various capacities for some of the most prestigious agencies in the region, including TBWA/RAAD, Asda’a/BM, DABO/Edelman, Hill+Knowlton and others. As a journalist, he wrote a regular column for Tabloid/Gulf News, and have been published in several print and online publications including Gulf Marketing Review, Telecoms Review, Far Eastern Economic Review and USA Today. He was also formerly the editor of several UAE publications, including Velvet, Campus Journal, The Buzz, Arab Wheels, and Adam&Eve, among others.

He brings to Luxe Gulf a wealth of world-class experience in creating content and curating luxury experiences for a very discerning audience.

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